Amanda Coulbourn, Jenny Lucas & Katie Williams
The three of us were having drinks at the rooftop bar of Quirk Hotel in Richmond. We considered our drink options; a vodka tonic is too sweet, but a vodka soda isn’t enough. We asked the bartender to combine the two mixers, and she immediately recognized what we wanted: a vodka “sonic.” In that moment, Navy Hill was born — a premium mixer that blends club soda and tonic and goes well with everything. In order for our mixer to be a healthy alternative to the competition, we made it all-natural, low-calorie, and added electrolytes.
No one had bottled a "sonic" before, so we identified white space in the market and saw it as an opportunity. There is a growing trend toward home mixology with premium spirits, and people don't like to mix their premium liquor with low-grade, high-sugar, and high-calorie mixers.
What's the biggest hurdle you had to overcome?
Label and package development. We went through many rounds and revisions to get it exactly right. The aesthetic was extremely important to us.
What is your definition of success?
Navy Hill on the shelves of major retailers. Our goal is to expand and broaden the category and give people a healthier alternative to standard mixers.
What is non-negotiable for you?
The quality of our product. We refuse to sacrifice premium and all-natural ingredients.