7021 Three Chopt Road
12171 Broad Street
Photography by Sarah Der
Ginger Juice: RVA’s Cold-Pressed Pioneer
By Robin Ashworth Rison
What does it take to launch a successful cold-pressed juice company? An 800-pound juicer, a big refrigerator, a metric ton of fresh produce, and a lot of grit. So says Erin Powell, the owner of Ginger Juice, the first fresh, cold-pressed juice retailer in the Richmond area.
Erin is ahead of the curve on this health trend: “I was traveling a ton for my job, and I started seeing cold-pressed juice bars in every major market, but we just didn’t have one here. Erin watched a friend grow her business with a Kickstarter campaign and started thinking about doing something similar. That led to the purchase of her first juicer, a small $2,500 model and a commercial kitchen rental in the Fan. In 2014, she began selling her juices at local farmers markets, which then grew into productive partnerships with local fitness boutiques like Pure Barre on River Road, as well as Stella’s Grocery.
In April 2016, Erin left her job to focus solely on Ginger Juice. A false start involving the purchase of two mobile, 4,000-pound kiosks taught her a great deal about feasibility, market strength, and the need for a reliable, direct sales outlet. She opened her first location, a 577 square-foot space at the end of a hallway in the Village Shopping Center, and it proved to be a serious operational challenge.
... Read more in Volume Two.
Robin Rison Ashworth
Illustration by Emily Herr