About Us



We are inspired by the ground-breaking,
the risk-taking, the unconventional,
and often the less celebrated.

We share the narratives of women
making noise in their place of
business, community and beyond.


We’re an inclusive media platform dedicated to local women doing great things as doers and catalysts. While based in Richmond, VA, we are expanding coverage to include Charlottesville, VA, Raleigh, NC, and the places in between. Our bi-annual print magazine sheds light on women in a variety of settings.


Volume 3

Image of leaves with twine with B SIDE Collective logo.


Wabi-sabi is a Japanese term, derived from Buddhist philosophy, that encompasses an aesthetic of beauty which  values the incomplete, impermanent, and imperfect. This philosophy acknowledges a reality that “nothing lasts, nothing is finished, and nothing is perfect”. It is the acceptance of the passage of time, simplicity, and authenticity. Perhaps, the absence of wabi-sabi explains our society's melancholic embrace of the past and fever-pitched restlessness with each algorithmic breakthrough in technology. We romanticize the era of the Jetson but fear the loss of our humanity.

In this issue, Handmade, we evoke wabi-sabi with the celebration of meticulous, human handcrafted apothecary goods, adornments, wood, clay, paper and fiber wares, and delights that may not be fully completed, finished, or perfect. The purposeful void of mass-production, outsourcing and automation breathes life and beauty unparalleled.

We are proud to share our handmade maker community.


… More Tea

Based on YOUR FAQs

We just weren't impressed with media coverage of local women doing great things. We read narratives that labeled us “girls” and “babes” and our accomplishments as “hobbies”. When constant the chit chat of “balancing family” and “leaning in” got stale, we ventured to flip-the-script.

We're dedicated to supporting area women through inspiration, insight, and connectivity. We’re kinda classy, slightly quirky, and got a splash of hood. Our vision is to be “a hype guide”of Mid-Atlantic women.

B SIDE Collective represents the flip side of a record. While the mainstream listens to A side first, the true audiophile understands that the B side is the cult classic and where the real gems are found.

Illustration of Rashana Miller, owner of Free Maiden Studio, located in Richmond, VA. Rashana is featured with her metal wares.

Illustration of Rashana Miller, owner of Free Maiden Studio, located in Richmond, VA. Rashana is featured with her metal wares.



Meet the Team


Image of founder Ja’Nai Frederick via an illustration by Emily Herr (Richmond, VA illustrator).

Ja'Nai Frederick


As a board certified optometrist, an "eyeballer", Dr. Frederick, FAAO, ABO recommends that you get your eyes check yearly to see clearly. She holds a MBA from William & Mary and is USN veteran. When not hanging with her family, she is listening to music. Her favorite music festivals are Coachella and Lollapalooza.


Image of designer Sarah Culclasure via an illustration by Emily Herr (Richmond, VA illustrator).

Sarah Culclasure


Sarah Riddle Culclasure's nine years of experience spans national and international clients like Microsoft, Smashburger, Old Navy, Burger King and many, many more. An alumni of Savannah College of Art Design, she's worked for advertising agencies in Philadelphia, Boulder, Denver, Asheville and Greenville prior to forming her own business here in Richmond.

Image of photographer Sarah Der via an illustration by Emily Herr (Richmond, VA illustrator).

Sarah Der


Sarah Der is a lifestyle and editorial photographer based in Richmond, Virginia. She's bounced around between Ohio, Chapel Hill, and Boston, but finally settled in a mid-century home south of the river. Her favorite things about living in Richmond are walking along the James River, eating the good food, and connecting with amazing creatives in the area. 



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